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Hanken School of Economics

Helsinki — Marketing programme, FinlandReviewed 22 October 2026

Hanken's English-taught Marketing master's explores customer behaviour, service strategy, branding and responsible marketing.

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Hanken School of Economics' Helsinki building on Runeberginkatu.
Hanken School of Economics' Helsinki building on Runeberginkatu.
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Hanken's English-taught Marketing master's explores customer behaviour, service strategy, branding and responsible marketing. This guide concerns the full-time Helsinki programme; Vaasa's Marketing and Management option is a different application choice.

Selected programme examples

  1. Marketing — two-year master's programme, 120 ECTS, Helsinki
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Admission essentials

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Admission planning

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Admission planning

Academic eligibility

  • For the main admission round, provide a recognised bachelor's degree equivalent to at least 180 ECTS and at least 25 ECTS relevant to marketing.
  • Applicants in the non-EU/EEA degree group normally need an aptitude test: GMAT Focus 515, previous GMAT 550, GRE Quantitative 150 or GTEBS 95.
  • Specified EU/EEA, Swiss or Hanken exchange-partner degrees can qualify through a GPA route.
  • Rolling admission has different, higher test thresholds.

Admission planning

Language requirements

  • For master's study, accepted examples are IELTS Academic 6.5 or PTE Academic 68.
  • TOEFL requires 92 on the previous scale or 4.5 for tests taken from 21 January 2026.
  • Approved educational-background and aptitude-test routes also exist.
  • IELTS One Skill Retake and TOEFL MyBest are not accepted; share verifiable results according to Hanken's instructions.

Admission planning

Study intakes

  • The 2027 main admission round covers full-time on-campus master's study.
  • This example is the two-year Helsinki Marketing programme, not the one-year double degree with Umeå or a campus-transfer route.

Admission planning

Application deadlines

  • Main-round applications run from 7 January 2027 at 08:00 to 21 January 2027 at 15:00 Finnish time.
  • Attachments are due by 28 January at 15:00.
  • The final offer-acceptance deadline is 13 July 2027 at 15:00.
  • Rolling admission uses a separate timetable and eligibility assessment.

Admission planning

International tuition

  • The master's tariff for study rights starting from 1 August 2024, including the advertised 2027 admission round, is EUR 15,000 per academic year for fee-liable students.
  • It is not the total two-year fee.
  • Living expenses, study materials, student-union membership and healthcare charges are excluded.

Admission planning

Scholarships & funding

  • In the main round, eligible students can receive a 25% Early Commitment reduction by accepting and paying within twenty-one days.
  • It is unavailable to waiting-list, double-degree or tuition-scholarship recipients.
  • A continuing master's student may apply for a second-year 25% Honor waiver after 60 ECTS in the preceding year.
  • The exceptional GBSN admission scholarship has restricted school/country eligibility and only two awards; it is not generally available.

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  1. Choose your programme

    Compare course content, teaching language, campus and career requirements.

  2. Prepare your application

    Bring together transcripts, language evidence and any required statements or portfolio.

  3. Plan the practical details

    Check your intake, application deadline, total budget, offer conditions and immigration steps.

Explore the Finland study guide

Explore the campus

A closer look at Hanken School of Economics.

Hanken School of Economics' Helsinki building on Runeberginkatu.
01

Hanken School of Economics' Helsinki building on Runeberginkatu.

Helpful answers

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What can international students study at Hanken School of Economics?

Selected programme options include Marketing — two-year master's programme, 120 ECTS, Helsinki. These are selected examples, not the full catalogue. Availability, campus, mode of study and teaching language must be checked for your intake.

What are the entry requirements for Hanken School of Economics?

For the main admission round, provide a recognised bachelor's degree equivalent to at least 180 ECTS and at least 25 ECTS relevant to marketing. Applicants in the non-EU/EEA degree group normally need an aptitude test: GMAT Focus 515, previous GMAT 550, GRE Quantitative 150 or GTEBS 95. Specified EU/EEA, Swiss or Hanken exchange-partner degrees can qualify through a GPA route. Rolling admission has different, higher test thresholds. For master's study, accepted examples are IELTS Academic 6.5 or PTE Academic 68. TOEFL requires 92 on the previous scale or 4.5 for tests taken from 21 January 2026. Approved educational-background and aptitude-test routes also exist. IELTS One Skill Retake and TOEFL MyBest are not accepted; share verifiable results according to Hanken's instructions.

How much are international tuition fees at Hanken School of Economics?

The master's tariff for study rights starting from 1 August 2024, including the advertised 2027 admission round, is EUR 15,000 per academic year for fee-liable students. It is not the total two-year fee. Living expenses, study materials, student-union membership and healthcare charges are excluded. Fees are not a university-wide average. Confirm the exact course, fee year, currency, deposit, extra charges and refund conditions before paying.

When is the application deadline for Hanken School of Economics?

Main-round applications run from 7 January 2027 at 08:00 to 21 January 2027 at 15:00 Finnish time. Attachments are due by 28 January at 15:00. The final offer-acceptance deadline is 13 July 2027 at 15:00. Rolling admission uses a separate timetable and eligibility assessment. The 2027 main admission round covers full-time on-campus master's study. This example is the two-year Helsinki Marketing programme, not the one-year double degree with Umeå or a campus-transfer route. A semester start date is not an application closing date. Check scholarship and visa timelines separately.

Can Vidhyarthi Mithram guarantee admission or a scholarship?

No. Our team can help compare your academic profile with requirements, organise documents and explain application steps. Admission, funding and immigration decisions belong to the institution and responsible authorities.

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